Marketing Campaigns

Visit Belfast’s approach to campaign activity is focused on direct access cities and those segments and regions that have the strongest prospects for visitor number and revenue growth in the short term. Partners have the opportunity to buy into campaign activity from as little as £5k.

In 2018/19, Visit Belfast will spend over £1 million working with Tourism Ireland, air and sea carriers, plus industry partners to deliver a range of campaigns. Our aim is to increase market share of short city breaks, repeat visits and increase spend from Great Britain and key European city markets.

Additionally, we will continue to promote day trips and overnight visitors from NI and ROI through selected targeted activity, while encouraging visitors to stay longer to explore more of Belfast. Campaigns can also be supported by industry partners who provide bespoke promotions, offers, deals and packages as well as competition prizes.

Visit Belfast welcomes new opportunities to work with industry partners on campaign activity.

Campaigns 2018/19

NI / ROI market
  • Maritime Festival - ROI May 2018
  • Belfast Summer City - ROI July 2018
  • Your Belfast - NI Aug - Sept 2018
  • Belfast Alive in Autumn - ROI Sept 2018
  • Belfast Alive with Christmas - NI / ROI Nov - Dec 2018

Co-op campaigns GB market
  • Aer Lingus – spring 2018
  • Expedia – summer 2018
  • Flybe – autumn / winter 2018
  • Ryanair – winter 2018

Carrier Campaigns European market
  • KLM (Amsterdam) Aug 2018 – Feb 2019
  • Ryanair / Berlin May – July 2018
For further information contact: Lorraine McGoran -


Belfast Go Explore Campaign

About the campaign Visit Belfast launched an innovative international marketing... Read More ›

Summer Campaign 2018

Summer in the City Visit Belfast, in partnership with Titanic Belfast, Féile an... Read More ›

Christmas Marketing Campaign 2018

Belfast Alive with Christmas Visit Belfast, working on behalf of Belfast City... Read More ›