Marketing Campaigns

Visit Belfast’s approach to campaign activity is focused on direct access cities and those segments and regions that have the strongest prospects for visitor number and revenue growth in the short term. Partners have the opportunity to buy into campaign activity from as little as £5k.

In 2017/18, Visit Belfast will spend £800k working with Tourism Ireland, carriers and partners. Our aim is to increase market share of city break and overnight visitors from Great Britain and key European city markets. Additionally, we will continue to promote day trips and overnight visitors from NI and ROI through selected targeted activity. Campaigns can also be supported by partners who provide competition prizes, special offers, deals and packages.

Visit Belfast welcomes new opportunities to work with industry partners on campaign activity.

2017/2018 Campaigns


    Find Your Unique Belfast Summer Campaign – ROI July 2017
    Festival Season Autumn Campaign – ROI
    Christmas Campaign - NI & ROI

Carrier Campaigns GB

    Expedia Digital Campaign - UK-wide September 2017
    Aer Lingus – London September 2017
    Flybe  - Destination? September 2017
    P&O – Scotland October 2017

Carrier Campaigns Europe

    Opodo – Berlin May 2017

For further information contact: Lorraine McGoran -


Belfast Go Explore Campaign

About the campaign Visit Belfast launched an innovative international marketing... Read More ›

Summer Campaign 2018

Summer in the City Visit Belfast, in partnership with Titanic Belfast, Féile an... Read More ›

Christmas Marketing Campaign 2018

Belfast Alive with Christmas Visit Belfast, working on behalf of Belfast City... Read More ›