Summer 2017 Campaign

Find Your Unique Belfast Summer Campaign – ROI July 2017

About the Campaign


Visit Belfast in partnership with Titanic Belfast and Féile an Phobail have launched an exciting summer campaign, encouraging a Dublin audience to ‘Find Your Unique Belfast’ during daytrips and overnight stays.

The campaign showcases the unique products Belfast has to offer from the World’s Leading Tourist Attraction, Titanic Belfast to Ireland’s biggest community festival and summer school, Féile an Phobail.

The campaign runs from 17 July – 13 August.

Marketing Activity

Leaflet

Over 67,000 leaflets have been distributed by An Post to a targeted area of affluent Dublin homes.


Outdoor

Animated artwork is displayed on an outdoor digital greenscreen at St. Stephen’s Green Shopping Centre, in central Dublin.

Display

Targeted and Premium digital networks displaying MPU, Double MPU and banner ads.

Social Media Advertising


Facebook and Instagram promoted posts targeting a Dublin audience.

Competition


Win a Unique Trip to Belfast, offering the winner and a friend an overnight stay in Bullitt Hotel, return transport on the Enterprise, Titanic Belfast White Star Premium passes and £50 Belfast Restaurant Voucher. In addition to this, the winner can choose between 2 unique Belfast experiences – tickets for the Taste and Tour Whiskey Walk and tickets for the Street Art Walking Tour.