Marketing Campaigns

Visit Belfast’s approach to campaign activity is focused on direct access cities and those segments and regions that have the strongest prospects for visitor number and revenue growth in the short term. Partners have the opportunity to buy into campaign activity from as little as £5k.

In 2019/20, Visit Belfast will spend over £1 million working with Tourism Ireland, air and sea carriers, plus industry partners to deliver a range of campaigns. Our aim is to increase market share of short city breaks, repeat visits and increase spend from Great Britain and key European city markets.

Additionally, we will continue to promote day trips and overnight visitors from NI and ROI through selected targeted activity, while encouraging visitors to stay longer to explore more of Belfast. Campaigns can also be supported by industry partners who provide bespoke promotions, offers, deals and packages as well as competition prizes.

Visit Belfast welcomes new opportunities to work with industry partners on campaign activity.

Campaigns 2019/20

NI / ROI market
  • Maritime Festival - ROI, May 2019
  • Make It Belfast - NI, June - August 2019
  • Make It Belfast - ROI, Summer 2019
  • Christmas campaign - NI / ROI Nov - Dec 2019
Co-op campaigns, GB market
  • Aer Lingus – September 2019
  • Expedia – spring and autumn 2019
  • Flybe – autumn / winter 2019
Campaigns, European market
  • Paris, September 2019
For further information contact: Lorraine McGoran -


Belfast Go Explore Campaign

About the campaign Visit Belfast launched an innovative international marketing... Read More ›

Make It Belfast

Visit Belfast, working with and on behalf of Belfast City Council and city... Read More ›

Christmas Marketing Campaign 2018

Belfast Alive with Christmas Visit Belfast, working on behalf of Belfast City... Read More ›